Connected Data & Decisioning
Achieve true personalization at scale with data, AI, and Adobe technology.
Realize the Tangible Value of Adaptive Personalization
True personalization requires creating experiences at scale that get fine-tuned with each successive interaction and empower customers to get what they want faster, cheaper, and more easily.
Omnicom helps its clients drive better brand and business outcomes by orchestrating data, decisioning and experience across a complex and increasingly non-linear customer journey—all backed by the power of Adobe technology and AI.
Increased Customer Acquisition
Optimize campaigns through data-driven planning, audience segmentation, real-time adjustments, and comprehensive performance measurement.
Customer-Centric Engagement
Deliver highly personalized, consistent and contextual customer engagement across any channel.
Conversion Optimization
Leverage centralized content management, dynamic activation, and content insights to drive engagement and conversion.
We want to help you create something extraordinary!
Transform Your Marketing Data & Technology with Maistro
Omnicom’s Precision Marketing Group’s proprietary solution, Maistro, works in concert with Adobe technology to drive better brand and business outcomes by orchestrating data, decisioning and experience across a complex and increasingly non-linear customer journey.
Strategy & Alignment
- Identify and prioritize customer experience improvements.
- Implement methodologies to capture essential data for better communication.
- Create playbooks to optimize performance beyond automation.
Integration & Implementation
- Establish business rules and data configurations that alleviate heavy reliance on tech teams.
- Design and architect a customized solution.
- Seamlessly integrate Adobe and third-party platforms.
Enablement & Adoption
- Provide tailored, persona-based training.
- Establish governance frameworks and best practices.
- Ongoing support, including enhancements, maintenance, and troubleshooting.
Optimization & Execution
- Align data, tools, and models for optimal deployment.
- Map and replicate multi-dimensional interaction pathways.
- Centralize insights into an actionable, customer-focused interface.
Featured Insights
Mastering Connected Data & Decisioning for Measurable Impact
Discover how you can harness connected data and strategic decision-making to optimize business performance and drive growth.
The AEP Playbook: Leveraging Adobe’s CDP to Drive Profits
Explore how leveraging Adobe’s Customer Data Platform can drive profits by optimizing customer insights and enhancing marketing strategies.
3 Steps to Transform Your Adobe Tools into Precision Powerhouses
Learn how Adobe Experience Platform, combined with OPMG’s MAISTRO solution, can transform your marketing data into a performance-driving machine.
Personalized Adventures with Connected Data
From identifying last-minute adventurers to optimizing engagement across channels, discover how the WKND brand is using AEP to create personalized journeys that drive results.
Mastering Connected Data & Decisioning for Measurable Impact
Discover how you can harness connected data and strategic decision-making to optimize business performance and drive growth.
The AEP Playbook: Leveraging Adobe’s CDP to Drive Profits
Explore how leveraging Adobe’s Customer Data Platform can drive profits by optimizing customer insights and enhancing marketing strategies.
3 Steps to Transform Your Adobe Tools into Precision Powerhouses
Learn how Adobe Experience Platform, combined with OPMG’s MAISTRO solution, can transform your marketing data into a performance-driving machine.
Personalized Adventures with Connected Data
From identifying last-minute adventurers to optimizing engagement across channels, discover how the WKND brand is using AEP to create personalized journeys that drive results.
Harness the Potential of Connected Data and Decisioning to Deliver Personalized Experiences at Scale
Leveraging the power of Adobe technology and OPMG’s proprietary offering, MAISTRO, you can unify data across channels, turning insights into actionable strategies that drive real-time, relevant engagement.
Maximized ROI
Plan spend against high-performing channels, increasing conversions and reducing wasted dollars
Improved Targeting
Boost reach, engagement and conversions by connecting with qualified audiences across premium publisher environments
Better Insights
Access timely data to make real-time optimizations using growth metrics to drive more cost-effective conversions during the campaign lifecycle
Boosted Engagement
Create immersive mobile experiences that engage customers in just the right moments to drive mobile app adoption and brand engagement
Enhanced Analysis
Connect customer identities and interactions for fast, holistic analyses that deliver accessible and precise customer insights
Better Efficiency
Establish a content foundation to support scale, enabling marketers to centrally create, repurpose, and manage content while ensuring consistency
OUR EXPERTS
We’re here to help
Technology is undeniably cool, but it’s just the spark. True transformation happens when you ignite that spark with the power of your people and processes, turning potential into real, scalable value.
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