Connected Content

Automate content production, measure and optimize its effectiveness, and deliver it across channels in a unified way.

Connected Content

Accelerate content production, measure and optimize its effectiveness, and deliver it across channels in a unified way.

Empowering Growth with a Seamless Content Supply Chain

To drive growth, marketers are under pressure to deliver more campaigns, at greater scale, speed, and relevance than ever before.

But to pull that off, they need a seamless end-to-end system that fosters collaboration, produces world-class content and experiences, manages assets, and measures results.

That’s exactly what a powerful content supply chain can do—if you have the right tools (and know how to use them).

Planning & Creation

Leverage AI to automate end-to-end processes, accelerate review and approvals, and go from concept to scaled deployment in a fraction of the time.

Delivery & Activation

Seamlessly create, test, and modify variations of content to meet your audience where they are with meaningful experiences in real-time.

Reporting & Insights

Analyze content performance and get a better understanding of customer behavior to drive effective campaigns and take full advantage of opportunities.

We want to help you create something extraordinary!

Scale Content Activation with Artbot

Omnicom Precision Marketing Group’s proprietary solution, Arbot, works in concert with Adobe technology to deliver highly personalized digital marketing quickly and at scale without sacrificing quality. Combining data, media, tech platforms, and top-notch design, it enables marketers to create and deploy high-quality user experiences across channels.

Creative Engineering

Generate scaled creative with a suite of templates and AI-enhanced design systems, optimized for paid and owned channels.

Intelligent Automation

AI algorithms learn from live performance data to deliver tailored strategies and personalized results in real-time.

Hyper-Scalable Model

AI is the high-speed production line for content, enabling personalization at scale without proportional increases in effort.

Featured Insights

Why the Future of Content Depends on Connected Work and Curious Teams

Solving the content supply chain challenge isn’t about chasing every new technology. It’s about creating the conditions where technology can thrive—conditions that come from experimentation, alignment, and orchestration.

The Creative Shift: People, Process and Technology in the Age of Generative AI

Explore current research on how GenAI is impacting creative work and why a people-centered, integrated approach is essential.

GenStudio is Leading a Revolution in Delivering Valuable Content

GenStudio expand the scope of the versioning of content well beyond what the creative team alone could ever dream of producing.

Paving New Ways to Seamless Content Creation at Newell Brands

It’s hard to keep up with the new and ever-evolving developments and implications due to the recent outbreak of COVID-19.

Why the Future of Content Depends on Connected Work and Curious Teams

Solving the content supply chain challenge isn’t about chasing every new technology. It’s about creating the conditions where technology can thrive—conditions that come from experimentation, alignment, and orchestration.

The Creative Shift: People, Process and Technology in the Age of Generative AI

Explore current research on how GenAI is impacting creative work and why a people-centered, integrated approach is essential.

GenStudio is Leading a Revolution in Delivering Valuable Content

GenStudio expand the scope of the versioning of content well beyond what the creative team alone could ever dream of producing.

Paving New Ways to Seamless Content Creation at Newell Brands

It’s hard to keep up with the new and ever-evolving developments and implications due to the recent outbreak of COVID-19.

Unlock the Power of Connected Content to Create High-Impact Marketing at Scale

Leveraging Adobe GenStudio and artbot, we streamline the entire content supply chain—from creation to activation—empowering teams to collaborate efficiently and produce personalized, on-brand assets faster than ever before.

Omnichannel Orchestration

“Design once, deploy everywhere.” Get the right variation of content to the right channel at the right time for maximum impact.

Intelligent Decisioning

Content creation shouldn’t happen in a vacuum. It needs to be connected to real-time customer insights and campaign needs.

Conversion Optimization

Understand your highest performance indicators to enable full automation according to anticipated conversion.

OUR EXPERTS

Meet the Makers

Connect with Omnicom’s best and brightest—the leaders driving creative and digital transformation, backed by Adobe technology.

Val Carlson

Global Chief Creative Officer

Critical Mass

Nik DeBenedetto

Chief Executive Officer

LeapPoint

Jen Krempa

Chief Strategy Officer

LeapPoint

Alysson Scartz

EVP, Global Client Lead

Critical Mass

Adam Driggs

Director of Adobe Solutions

LeapPoint

Megan Cacioppo

Chief GTM Officer

LeapPoint

Elizabeth Wilhelm

Chief Architect

LeapPoint

Contact us

Let’s start a conversation about driving real results for your business.